In case you didn't know, this week is Coldwell Banker's Global Management Summit meetings in Jacksonville, FL. While it's not the most impressive venue, I think given the economics it is an ideal place to have these meetings right now.
But this isn't a travel blog, so let me get to my point...validation. Sunday was the Marketing Director's conference, a day-long event where all the affiliate marketing directors get to meet with and hear from the brand marketing management. Over the years these meetings have focused on the new television campaign(s), the declining effectiveness of print advertising and the importance of getting on the internet.
This year's meeting had one key focus - social media. The facts presented were impressive. First, that 73% of all active users (defined as anyone who admits they use the internet during their normal day) say they read a blog. More than 65,000 YouTube videos are being added each day - there are now more than 100,000,000 videos on YouTube now.
Most important in these statistics is that 57% of users say they are now active in a social network. Facebook has more than 100 Million users and LinkedIn is not far behind. As it was said to us by Coldwell Banker's director of innovation David Marine in our meeting..."I checked, and there are not 100 Million teenagers in the United States so there must be other people there too."
If you have read this blog before, or if you read Stef Hahn's blog we both have been begging you to get social. Real Estate is the original social business, now we need you to do the socializing online. It is where people are, it is where the money is. Get there. Over the next few months we will be offering you more training and suggestion for how to get there, but most of the things you can do yourself.
Want to start? Go to LinkedIn right now and get a profile....it's free and it's easy.
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