In yet another of those industry-rattling moves within social media, all expectations are that Facebook will announce its own private-label email service tomorrow in California.
The service, which is being called "project Titan" greatly improves upon Facebook's current private-messaging capability that has long been ripped for not offering much functionality. Supposedly Titan will offer POP3 and IMAP access (meaning you could get your @facebook.com email messages without having to go to the Facebook web site).
Perhaps you don't need another email address - certainly I have talked at great length over time about email and whether having addresses other than your branded one is worth it to your business. I have also railed against the use of @aol or @hotmail addresses in your professional communications online.
So what makes this one different? Maybe nothing. But having an address that at least 500 Million people know (since that is the number of users on Facebook) may be worth it to you. Certainly it is going to make it easy to give your email address to someone since "at facebook dot com" will not be misinterpreted by many people.
So here is the important part. According to the article I read from Jason Kinkaid at TechCrunch.com, your Facebook email user name may end up be the same as your Facebook vanity URL.
What? You never set up a vanity URL for your account? Yikes! OK, here is a post from TechDaze.net that you need to read to catch up.
Whether Titan becomes the monster some people are suggesting (the early press is talking about a "GMail killer") you still want to be ready when the service goes live.
Stay tuned!
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