http://adage.com/brightcove/lineup.php?lineup=1266084202
If you have ever questioned the "Founders" TV campaign (and I hear all the time from agents who love it or hate it) watch this video with Coldwell Banker Chief Marketing Officer Michael Fischer for some insight on its imact and intent.
Learn the term he mentions - FutureBuilders - it is going to be critical to the success of your business...and our business...in the days and months ahead.
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