Tuesday, March 10, 2009

A great interview with Coldwell Banker Marketing SVP Mike Fischer

Mike Fischer is the Senior VP for Marketing at Coldwell Banker. Prior to coming with CB last year he was a marketing exec with Nissan Motor Corp.

Here is an interview he did with Advertising age - I think it gives great insight into how the Coldwell Banker Brand and its leadership are trying to support agents in this unique economic and advertising climate.

http://adage.com/cmostrategy/article?article_id=135058

No comments: